Roots TranslationsRoots Translations, collaboration of two friends with a passion for the richness of cultures and languages,embodies the conviction that these elements are the foundations of all human connection.With people at the heart of its philosophy, the company's name reflects the idea that languages are the root of all communication, catalysing growth and fulfilment. racine de toute communication, catalysant ainsi la croissance et l’épanouissement.

Our work included a complete overhaul of Roots' visual identity and website, together with the creation of a logo. Guided by the client's specifications for colour palette and typography, we chose to convey the core values through a clean logo. The logo is composed of symbolic elements such as a circle representing connections, and a human and floral presence, embodying the essential principles cherished by Roots.

Following on from our collaboration with Roots, our commitment extended to the creation of illustrations,perpetuating the same emblematic elements. Each department was given its own distinct illustrations, carefully designed to capture the specific essence of each area while retaining the characteristic floral and human presence. A special touch has been added, where the human presence has evolved to take the form of a female face, reflecting the identity of its creator.

As for the website, our approach has been to favour a refined concept, with a colour palette dominated by white and orange. This choice is supported by subtle animations, designed to offer a refined and luminous Online experience. Every element, from the distinctive illustrations to the design of the site, converges on the artistic expression of the company,celebrating the connection between creativity, people and the flowering of ideas.