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Logo Design

A logo is a graphic representation used to identify a company, association, organisation, brand, team, product, website or person. In today's demanding environment, a logo must meet a number of criteria. More specifically, an emblem must be recognisable, memorable, easy to perceive and representative of your company and your values.

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  • Promotes your company, its products and services
  • Helps you stand out and differentiate your brand from the competition
  • Protects your copyright and property rights while guaranteeing the original design.
  • Serves as a reference point for other corporate designs.

Design

Development

Brand Style Guide

Step 1 - Discovering the project

  • Initial contact (in person, by phone or video).
  • Drafting up specifications - Questionnaire provided - This questionnaire enables us to get to know you better and find out more about your project and your needs.

Step 2 - Research

Each plank is accompanied by explanations. These different ideas will give you a very concrete idea of the direction taken to create your visual identity.

  • Creating the moodboard: choosing the graphic line
  • Each moodboard highlights a world, an atmosphere, colours, typography, graphic style, etc.
  • Graphic proposals for 3 boards

Step 3 - Creation

  • A main logo
  • logo variations
  • Colour palette
  • Typography

Étape 4 - Livraison des fichiers

Once the logo and the graphic elements that make up the visual identity have been validated, the following elements will be supplied:

  • The logo and its variations in any desired format: svg, png, jpg, pdf, etc.
  • The colour palette
  • A Brandboard (PDF document) containing all the elements of your visual identity.

L'Identité Visuelle

An organisation's visual identity is the embodiment of its brand. It is the marketing, image and graphic elements that make up the public face of a company.Everything from a company's logo to the wording of its website and the design of its advertising materials contributes to its visual identity.

Every visual identity project begins with a brief. We need to get to know you and identify your expectations and needs. This information is essential to creating a successful visual identity.

Brand Style Guide

A company's graphic charter includes its logo (with or without its name), colours, typography and other identifiable elements. It's what makes a company's visuals unique and recognisable.. Think of it as the brand's guidelines for a company's visual identity.

By respecting a graphic charter, you will be able to create all your communication media and marketing tools in a coherent way, so that your customers and prospects will easily recognise you..

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