An organisation's visual identity is the embodiment of its brand. It is the marketing, image and graphic elements that make up the public face of a company.Everything from a company's logo to the wording of its website and the design of its advertising materials contributes to its visual identity.
Logo Design
A logo is a graphic representation used to identify a company, association, organisation, brand, team, product, website or person. In today's demanding environment, a logo must meet a number of criteria. More specifically, an emblem must be recognisable, memorable, easy to perceive and representative of your company and your values.
Contact Us- Promotes your company, its products and services
- Helps you stand out and differentiate your brand from the competition
- Protects your copyright and property rights while guaranteeing the original design.
- Serves as a reference point for other corporate designs.
Design
Development
Brand Style Guide
Step 1 - Discovering the project
- Initial contact (in person, by phone or video).
- Drafting up specifications - Questionnaire provided - This questionnaire enables us to get to know you better and find out more about your project and your needs.
Step 2 - Research
Each plank is accompanied by explanations. These different ideas will give you a very concrete idea of the direction taken to create your visual identity.
- Creating the moodboard: choosing the graphic line
- Each moodboard highlights a world, an atmosphere, colours, typography, graphic style, etc.
- Graphic proposals for 3 boards
Step 3 - Creation
- A main logo
- logo variations
- Colour palette
- Typography
Étape 4 - Livraison des fichiers
Once the logo and the graphic elements that make up the visual identity have been validated, the following elements will be supplied:
- The logo and its variations in any desired format: svg, png, jpg, pdf, etc.
- The colour palette
- A Brandboard (PDF document) containing all the elements of your visual identity.
VOUS AVEZ DÉJÀ UNE IDÉE DE VOTRE PROJET ?
L'Identité Visuelle
Every visual identity project begins with a brief. We need to get to know you and identify your expectations and needs. This information is essential to creating a successful visual identity.
Brand Style Guide
A company's graphic charter includes its logo (with or without its name), colours, typography and other identifiable elements. It's what makes a company's visuals unique and recognisable.. Think of it as the brand's guidelines for a company's visual identity.
By respecting a graphic charter, you will be able to create all your communication media and marketing tools in a coherent way, so that your customers and prospects will easily recognise you..
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